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“The TOU rates are designed to encourage a behaviour shift from peak to off-peak, with no contemplation of energy savings. What’s interesting is that many consumers tend to conserve energy when they shift,” says Andrew Pride, a consultant specializing in energy management and strategic conservation planning. “That’s likely due to higher awareness of energy use in their home or business, but for a deeper across-the-board savings, we would need a more pronounced price spread between on-peak and off-peak.”

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