When crafting communications messages, it’s important to “repeat things over and over again,” adapt key messages, reinforce them, but also find a variety of trusted voices, like doctors and nurses, to convey them. “Aim simple, clear messages at target audiences. They will then share with their family members and friends.”
We Must Better Communicate the Health Risks of Climate Change
"Climate change is a complicated topic, which makes it anathema to clear communication," explained Dr. Ed Maibach, who runs the center for climate change communication at George Mason University. At the climate and health summit at the Carter Center, Maibach said most Americans associate climate change with "plants, penguins, and polar bears," and view it…
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