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The notion behind peak demand theory is fairly simple: some time over the next five-to-25 years many of us will hang up the gas pump nozzle for the last time

There will benefits to the era of peak oil demand even though there is no sign that it’s happening yet. When it happens, the industry’s emphasis will be on profitability and a leaner carbon product, not so much on growth at all costs. Ironically, the industry is already adapting to the inevitability of peak demand, whenever that may be.

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